CHICAGO (Nov. 29, 2012) — U.S. Soccer president Sunil Gulati announced today that Cheryl Bailey has been named the Executive Director for the new U.S. Soccer-led women’s soccer league that will begin play in the spring of 2013.
Bailey served as General Manager of the U.S. Women’s National Team for five years from 2007 through 2011. A long-time athletics administrator who led the support staff for the U.S. team during the 2007 and 2011 FIFA Women’s World Cups and the 2008 Olympics, she was in charge of all areas of Women’s National Team administration including team travel, payroll, liaising with clubs, and working with FIFA, CONCACAF and other Federations.
Bailey was the Senior Associate Athletic Director and the Senior Woman Administrator at the University of Wisconsin for 15 years from 1990 to 2005. At Wisconsin, she was the sport administrator for 22 different teams, including men’s and women’s basketball, men’s and women’s soccer and men’s and women’s ice hockey. Bailey developed strategic plans, set policies, oversaw a multi-million dollar budget and fundraising campaigns. She also was involved in the planning and decision-making with the Athletic Board and its committees, which included gender equity/diversity issues, academic, compliance, finance and facility development.